TelespondUSA, LLC performs telemarketing services, conducting interviews/surveys of business owners for various business brokerage agencies nationwide. To place an order for telemarketing services and lead generation services for business brokers, click here.

MainStreet20
This package is designed around business brokers who focus on businesses with less than $1,000,000 in sales revenues. This option generally consists of calling on businesses in the retail and services sector, however it is not uncommon to generate leads in the manufacturing, wholesale and distribution sector as well.  Click here for more info or contact us to discuss

Mid-Market35
The Mid-Market35 is favored for business brokers who apply more of their time to businesses with $1,000,000 or more in revenues and generally request manufacturing, wholesale and distribution and service businesses.  Click here for more info or contact us to discuss

BrokerPlus
This is our new, consistent marketing plan, which alots for calling for as little as 5 hours per week.  This is a project that is put into "auto pilot" mode and does not require a contract or full upfront payment.  Click here for more info or contact us to discuss

THE GOAL:
TelespondUSA’s primary goal is to generate leads of/appointments with business owners who have expressed an interest in:

• The business owner considering selling their business or willing to discuss the process
    
• IN PERSON APPOINTMENTS: All our standard scripts have as their first goal our operator attempting to arrange an in person appointment, on a specific day and time, for an agent from your agency.
    
• PHONE APPOINTMENTS: All our standard scripts have, as a second goal, our operator attempting to arrange for the business owner to be available at a specific day and time, for an agent from your agency to phone the business owner to discuss selling his/her business. During this phone appointment, your  agent then arranges an in-person appointment with the business owner.
    
• "SEND LIT" LITERATURE REQUEST LEADS: All our standard scripts have, as another goal, our operator asking the business owner to accept your sending the owner literature from your agency about your services. These “send lit” leads allow our operators to discover for you the business owners who want more information.
   
  Over the years, our business brokerage clients report to us that they’ve received more listings, and more sales, from the “send lit” leads, than from all the other seller leads combined.
   
  We know that’s true because we know that many business owners, although interested in more information about selling their business, and truly motivated to sell under the right circumstances, are understandably “coy” or “non-committal” during a telemarketing call, but end up being highly list-able when a talented agent follows up later.

Another very important goal is for TelespondUSA to make an impression on the business owner that is a compliment to your agency’s image/reputation/public relations.

The “end game” goal is for TelespondUSA to produce a regular flow of seller leads, at a “cost per lead”, “cost per listing” and “cost per sale” that is profitable for your agency.

To place an order for telemarketing services, click here.

OPERATOR TELEPHONE PERSONALITIES
TelespondUSA understands the importance of our being a complimenting factor in your agency’s relationships with business owners in your community. For that reason, we use operators who have pleasing voices and accents, and who make a “soft” (non confrontational/low pressure) presentation during each call.

TelespondUSA, knowing that many folks dislike receiving calls from “automatic dialing” devices, has motivated us to “direct dial” every call, so that when the recipient of the call answers, they instantly are having a conversation with our operator, not with a machine. And, the quality of the listening/talking equipment our operators use is first class. All that is to create a call event that maximizes the chances of the recipient of the call being happy with the way the TelespondUSA callers treat him/her on your behalf.

With TelespondUSA’s wide experience in telemarketing for business broker clients for many years, we also are able to train our operators to have pleasant/acceptable answers to about any question a business owner might ask about the appointment process, again, with the goal of generating for you the best and most appointments/leads possible, and with the goal also of leaving with the business owner a good impression of your agency. Since we are calling on your behalf, there is no mention of TelespondUSA during  the call.

CALL LISTS:
TelespondUSA obtains it’s calling lists from the most well known sources, with the data bases transferred to TelespondUSA electronically, which allows us (and you, our client) many choices in selectivity.

TelespondUSA, having specialized in providing telemarketing services for business brokerages for years, has a keen understanding of the challenges and needs of it’s business brokerage agency clients. Accordingly, we have created several calling list options, that you may choose from, including:

SELECT BY GEOGRAPHIC PREFERENCE:You may choose a calling list of businesses within any 3-digit US Postal Sectional Center (Sectional Centers are the first 3 digits of a zip code). Most Sectional Centers cover an area of approximately one or two counties. You may obtain a list of Sectional Centers from the US Post Office.

Or, when you contact TelespondUSA, we will be happy to provide you with a Sectional Center map of your area, and any nearby areas,   including a population count for each of those Sectional Centers, according to the most recent census. We also provide you with a count on the total number of businesses available in the call lists you choose for us to use.

SELECT BY STANDARD INDUSTRIAL CLASSIFICATION (SIC CODES): You may select any of the major SIC codes (Examples: Agricultural Building Construction Heavy Construction Special Trade Contractors Food & Kindred Products Manufacturing Printing Motor Freight Transportation Services Wholesale Building Materials & Hardware General Merchandise Food Stores Automotive & Service Stations Apparel & Accessory Stores Retail/Other Eating & Drinking Places Insurance Agents, Brokers & Service Real Estate Hotels Personal Services Business Services Auto Repair Misc Repair Services Amusement & Recreation Health Services Legal Educational Social Services Museums, Art Galleries & Gardens Membership Organizations Engineering etc.)

SELECT BY ANNUAL SALES: You may choose businesses with annual sales under $1,000,000 or businesses with annual sales over $1,000,000.

SELECT BY EXCLUSION: You may specify specific business codes you do not wish included in your telemarketing order.

SELECT BY A COMBINATION OF THE ABOVE:TelespondUSA will consult with you to determine the calling lists that best suit your needs, and we can easily custom-design calling lists using any of the above criteria, or a combination of them.

Many of our business brokerage clients encourage TelespondUSA to use all the above lists, on a “round robin” (rotating) basis, so that, over time, our client (the business brokerage) receives a very wide range of the best leads/appointments possible.

OPERATOR SCRIPTS:
You may utilize any of the following script options:

TELESPONDUSA STANDARD SCRIPTS: Since TelespondUSA has been providing telemarketing services for business brokerages for many years, we’ve developed standard scripts that have proven to be dignified, professional and effective, including

“FREE EVALUATION” SCRIPT: This script emphasizes that the agency provides a free evaluation/pricing for the business owner, and is used when we are calling on behalf of a brokerage that does not charge for evaluations or

“NO MENTION OF EVALUATION” SCRIPT: This script does not talk about an evaluation/pricing, and is used for those agencies that might charge a fee for evaluations, and/or for those agencies that do not perform evaluations/pricings.

YOUR SCRIPT: We are happy to use a script provided by your agency, if you request that option. Of course, we reserve the right to review and approve any script provided by our clients.

• IN PERSON APPOINTMENTS: All our standard scripts have as their first goal our operator attempting to arrange an in person appointment, on a specific day and time, for an agent from your agency.

• PHONE APPOINTMENTS: All our standard scripts have, as a second goal, our operator attempting to arrange for the business owner to be available at a specific day and time, for an agent from your agency to phone the business owner to discuss selling his/her business. During this phone appointment, your  agent then arranges an in-person appointment with the business owner.

• " SEND LIT" LITERATURE REQUEST LEADS: All our standard scripts have, as another goal, our operator asking the business owner to accept your sending the owner literature from your agency about your services. These “send lit” leads allow our operators to discover for you the business owners who want more information.
   
  Over the years, our business brokerage clients report to us that they’ve received more listings, and more sales, from the “send lit” leads, than from all the other seller leads combined.
    
  We know that’s true because we know that many business owners, although interested in more information about selling their business, and truly motivated to sell under the right circumstances, are understandably “coy” or “non-committal” during a telemarketing call, but end up being highly list-able when a talented agent follows up later.

• WHO WE’RE CALLING ON BEHALF OF: When you order telemarketing from TelespondUSA, you will tell us a “key person” name, of someone in your office (usually the office owner or sales manager), and that name is the one our operators will use when we call business owners on your behalf.
   
  So, our operator’s opening line, in our standard script, is…”Hello, this is (operator). I’m calling on behalf of (your key person’s name). Is (the business owner’s name) available?”...Even if you have a multi agent office, our operators will call “on behalf of” that key person in your office, and all leads and appointments will be transmitted by TelespondUSA to your office with that key person’s name shown on the lead.
   
  You then can distribute the leads to whichever agent(s) you choose for follow up. This eliminates our having to teach our operators all the names of all the agents that work in all the business brokerages we telemarket for. And, by “calling on behalf of” a specific person, rather than just on behalf of your agency, we’ve found that we “get through” (past the “gatekeepers”) to more owners, therefore we generate more leads/appointments for your office.
   
  Also, the business owners we call appreciate that we don’t mention your agency’s name to their employees (gatekeepers) when we call, but only disclose to the business OWNER  the name of your agency and the fact that you  are business brokers, once we reach the business owner by phone.

• TELEMARKETING ON BEHALF OF YOUR AGENTS: If, in fact, you prefer that we perform telemarketing services for a specific agent (or agents) in your office, you will simply turn in to TelespondUSA a separate purchase order for each agent, and render separate payment to TelespondUSA for each agent for whom telemarketing is ordered.
   
  Some of our business brokerage agency clients prefer that each agent pay for their own telemarketing, and receive the leads there from, rather than all the leads/appointments being paid for by the agency, and rather than all the leads/appointments being transmitted to the agency owner/manager.

• TelespondUSA can set up a separate account for each agent who   forwards pre-payment to us, and, when we complete the telemarketing for that agent, we will then show that agent’s name on those leads/appointments, so that, when they arrive at your office, your administrative staff can distribute each agent’s leads to them.

• Or, TelespondUSA can email each agent’s leads/appointments   directly to their individual email address. When we are telemarketing for individual agents, our script says that we are

• “calling on behalf of (agent’s name)" , instead of on behalf of the agency owner’s/manager’s name. When we reach the business owner we would still mention the name of your agency, as well as mentioning the agent’s name, by saying…”I’m calling on behalf of (agent’s name), with (name of your agency)…”.

You may also halt the telemarketing at any time, and restart the remainder of the time you’ve purchased, “on demand”, at your convenience. That way, if you receive too many leads/appointments in too short a period of time, you can temporarily stop the telemarketing until your office “catches up”, then you can re-start the telemarketing when you’re ready. This great option is often referred to as being able to “turn the lead faucet on or off”, according to the needs of your office.

To place an order for telemarketing services, click here.

MOMENTUM/POWER/POTENTIAL
This may be the number one reason that TelespondUSA’s telemarketing system is worth considering. Since TelespondUSA can “turn this marketing on and off on demand” for you, it is possible, with this system, to generate lots of low cost seller leads, in a very short period of time, that have wonderful “closing ratio’s”.

That’s just not possible with direct mail, or with networking with seller prospects at Chamber of Commerce meetings, or with canvassing by handing out business cards door-to-door in strip shopping centers. Although all those other marketing techniques are worth doing in a multi-dimensional advertising/marketing plan, none of them offers the possibilities of exciting returns on investment that is possible with TelespondUSA’s system.

With the TelespondUSA lead generating system, you can realize exciting momentum in your agency, compared to the “trickle” of seller leads that result from direct mail or any other marketing approach. This adds powerful listing energy, and creates more profit potential, in a much quicker time, than is possible with any other seller lead system.

Some of our business brokerage clients order 40 or more hours of telemarketing per week, year round.   Those super-aggressive brokerages, stay “buried” in listing leads, and have huge listing inventories to offer their buyers. These are the offices that generate above average commission income per year.

Some of our brokerage clients are one or two-agent offices, that order just 5 to 10 hours of telemarketing per week year round. They, too, in proportion, find that the lead flow leads to more listings, more tours, more offers, and more sales.

THE “SECRET TO SUCCESS” IS CONSISTENCY
No matter how many hours you order initially, you will find that, long term, the most successful agencies advertise regularly and consistently. A program for your agency, whereby you budget telemarketing dollars every week, year round, will produce an even flow of listing leads in manage-able numbers.

On the other hand, inconsistent advertising usually results in “feast or famine” lead flow. Counsel with your TelespondUSA representative to coordinate the most attractive program for your agency. We offer programs for every size and type of agency.

To place an order for telemarketing services, click here.